- My work has similar subject matter to Kerry Hyndman
- Darker/Noir images are not very commissionable for commercial Industry.
- End of room test/In a rush test? Does it communicate straight away?
- To Kill A Mockingbird cover is beautiful and punchy and really effective.
- The brighter more uplifting work is more viable/commercial. Expedia could come to you and ask for a sunset on a beach for a travel poster etc.
I found my 1:2:1 with Ben really useful and in some ways eye opening. I'm not a huge fan of Kerry Hyndman's work but I can definitely see the similarities in subject matter, I have had a look at her other work to see what kinds of work/projects she's commissioned for, including a few maps. Ben's advice on trying the end of a room/in a rush test was something that had crossed my mind previously, and I think that I had an understanding of which images in my portfolio would be better suited for commercial work than others. It was exciting that he said my To Kill a Mockingbird book cover was as effective as it is, as this was my submission for the Penguin Random House stduent awards, which would be incredible if I won.
I also asked Ben how he got into Agenting - Upon graduation he began to organise and curate shows of his and friends work which made him realise that he enjoyed doing it. His tip was if I want to get into a particular job/career, start doing it yourself now and someone will notice.
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