Marketing + PR workshop with Anna Franks

Today I took part in a Marketing and PR workshop with expert Anna Franks that was all about ways to market yourself and a business. Admittedly I went into this workshop thinking it was about working in the marketing industry, however it turned out it turned out to still be useful though, as I could apply it to How can I market myself to employers.

PRODUCT / PROMOTION / PLACE / PRICE / PASSION

What product are you offering?

ME - My services, ideas, experience, design, style, diversity

Who are your competitors?

Graphic designers, other students. What makes me stand out??

Who do people employ and why are they fit for the role?

My marketing Objectives, how are you going to present your services to an employer?:

1. Create promo pack to send to agencies by July 2017.

2. Get 2 design work experience placements by December 2017.

3. Get 5 more things to put on your CV by September 2017.

4. Establish WHO YOU ARE, WHAT DO YOU DO, by end of April 2017. What is your USP?

Where should your time be going when trying to start up?

40% of your time should be spent marketing

50% on Making

10% on admin 

Overall despite this workshop being tailored more for people who are starting up their own business, I found it really useful to think about ways I can market myself to employers. Anna also gave me a good tool to use for sending out mailers to employers (MAILCHIMP) that is useful for composing beautiful graphics for email.