After looking into existing companies similar to our own, we wanted to outline what made us different from our competitors; what is our USP?
When deciding on our USP we came up with the concept of using new, unknown artists and helping them to get recognition and work; Leading to the name of our company -
Hungry Space
Originally Hungry Murals, we decided that we didn't want to limit ourselves to just murals, and also space sounded better. The concept of 'Hungry' was inspired by the unknown artists in the world who are hungry for succcess. Also the idea of run down places that are hungry for regeneration.
Our main USP is that we are young, fresh and creative practitioners, running a business for other creative practitioners and post grads.
Haiku Task
Response to Haiku + Proposal task
This task, although quite constricting, was really helpful in terms of forcing us to refine our ideas in order to present them to the class, really thinking about the way we would be interpreted. The concept of a haiku really made us think about the language we were using and if it was appropriate to our brand values/personality. It outlined the importance of tone of voice and how we would be perceived, using certain words like 'Rad' to imply that we are young, fresh and fun.
Using our experience making the Haiku we created a business proposal, that really just outlined our intentions in a simple and concise way, which is good preparation for our final presentation in terms of being professional, clear and to the point. We didn't focus too much on language within the proposal as the function was about purely conveying our ideas.
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