Adam Avery Gif for The Guardian University League Tables 2017

I really enjoyed this gif used in order to communicate the different career paths from University for the online Guardian University League tables 2017. I think that the concept of the train in the image/gif is simple but really effective, especially in the way that it is animated and presented, a really light hearted yet punchy image. 

http://thesuffolkpunchpress.com/projects

Looking at Avery's other work, I really enjoy his use of colour and shape, and feel that his work is very in keeping with trends right now. Notably his work translates very effectively into moving image which is something that I feel I should be investing more time into as technology advances.