Name Change - Who are we and what do we do?
Our original name 'Hungry Space', based on the concept of feeding the world with art and reaching out to artists that have a hunger for fame etc, we felt had a friendly and contemporary feel. However, when receiving feedback we found that it had more obvious connotations of food, and was was very similar to the creative collective known as 'The Hungry Sandwich'.
We liked the idea of keeping 'Space' so after generating a range of ideas, 'Watch this space' etc, we came up with a Space In Progress, which we feel has an emotional value and creates the idea of striving towards better things.
We also took another opportunity to clear up any confusions that absent team members may have had about the business concept.
SWOT Analysis of our Business Concept
Strengths
Has alot of room for expansion
Promotes unknown artists and hidden talents - Gives post-grads a chance?
Has positive impact on communities
Environmentally efficient
Weaknesses
Inexperienced employees - we are still yet to learn all the tips and tricks of creating a successful business, need to gain more contacts and get ourselves out there.
No website (yet)
Unsure of how many projects we could fit into a year - and that is based on availability and whether a town wants us or not.
Opportunities
Taking inspiration from Assemble, we intend to host a street fair/celebration of the towns heritage where we would invite local businesses to join in and promote themselves.
Our projects would be a good opportunity for advances in tourism.
Threats
Competitors
Environmental Factors like weather?
Availability of spaces for regeneration
Time managing projects throughout the year
The 4 P's of Marketing
Product
Price
Place
Promotion
No comments:
Post a Comment