Once again our group took this session as an opportunity to round off our ideas and refresh our memories on what we want to achieve. Admittedly we haven't really been in contact regarding this project outside of the sessions, which is something we have agreed to work on - Facebook group? Also the poor attendance in our group is making it more difficult to keep a clear focus on what we are actually doing.
Our Business Concept + Manifesto broken down
The breaking down of our business was really useful in helping the development of our business concept progress. Identifying where we would sit in terms of sectors and service categories will be helpful in researching funding. This exercise highlighted the areas that our business concept was lacking, needed more research etc, for example other possible industries we could belong to.
Our business manifesto - when writing it, we took inspiration from our haiku, in terms of tone of voice and choice of language, which is a really key element in communicating our business to clients. We Identified our target audience to be Councils of places that we intend to feature our work in, who we would have to approach and present to, basing our decisions on how they would be interpreted by this particular audience. We wanted to maintain quite a formal and professional feel, including elements of compassion, and highlighting our personal passions for the project.
We included the term 'non-profit organisation' in our initial manifesto, which we were urged to change. In the real world, our team as the employees of the business would need some form of salary - we will revisit our manifesto before we deliver the presentation. Apart from that we received positive feedback on our manifesto, and it was said that our choice of language was really appropriate to the target audience, and convincing.
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